Naam Sunset Cruise in Langkawi - Blue Dolphin Boat | Hello Raya Blog

Thank you for your interest in Hello Raya.

I’m Soraya, the Founder and Travel Blogger at Hello Raya, a brand that focuses on luxury and boutique travel and food throughout in Australia & Southeast Asia.I was born in Australia, but I am half Swiss and half Malaysian. For more information on who I am, you can read it here.

I have been traveling the world for as long as I can remember.

I grew up living the expatriate lifestyle – living in hotels and resorts around the world, because of my Father’s career in the Hotel Industry. As such, I spent my life roaming around the world and exploring new corners of different cities.

Having spent over 20 years living and breathing the hotel industry, I have a very strong understanding of hospitality. Tie this together with my background in Digital Marketing, F&B Marketing, Travel Sales, and Events, I felt the need to share these life experiences with the world.

A Little Farm on the Hill - A Farm to Table Dining Experience near Kuala Lumpur in Malaysia | Hello Raya Blog

Hello Raya is a travel blog that focuses on travel and food within Australia & Southeast Asia.

My passion lies with travel and food, and Hello Raya is my way of sharing this passion with readers from around the world.

Through my role as a travel blogger, I wish to share honest first-hand insight and reviews with my readers, in hopes to inspire them to travel and help them make informed decisions. I also have a strong interest in photography, so all photos have been taken by either myself or my fellow travel companion.

Hello Raya’s Readership

The Hello Raya readers mainly come from Australia, Malaysia, the United States, Singapore, the United Kingdom & Indonesia.

Hello Raya’s primary age group is 25 – 44 years old, with 74% female and 26% male split.

Best Areas to stay in Phuket - Sri Panwa Resort - Baba Pool Club | Hello Raya Blog

Marketing Efforts

I spend a great deal of time and care in crafting every blog post. I ensure I have adequate information and photos before hitting ‘publish.’

The same type of care is taken in my marketing efforts. I spend a lot of care nurturing Hello Raya’s Social Media channels, including Facebook and Instagram. In addition to growing followers, I work to ensure that Hello Raya receives a strong level of engagement on each post. I am a believer that engagement is just as important (if not more) than the number of followers. A lot of thought and planning goes into each post to ensure a high level of quality and interest is maintained.

Majority of followers and engagement on Hello Raya’s website and social media channels have come through organic marketing efforts.

Hello Raya Blog - Instagram Marketing

Collaborations Include…

Since launching in early 2016, I have already collaborated with over 25 brands across Southeast Asia, including:

Hello Raya Blog - Brands Worked With

Topic of Interest

I am looking to work with brands who offer the following (but am not limited to):

  • Travel Tours & Activities
  • Restaurant & Bars/Lounges
  • Accommodation
  • Traveling like a Local
  • Travel Products
  • Travel-related Technology

Temple Tree at Bon Ton Langkawi - Chinese House | Hello Raya Blog

Some Examples of Work


Dining & Tours:

Soraya - Travel Blogger | Work with Me | Hello Raya Blog

Hello Raya wants to work with You!

I would love to collaborate with you. Here are some ways I am available:

  1. Sponsored Posts
  2. Brand Ambassador
  3. Product & Service Review/Giveaway
  4. Media Famil
  5. Guest Posting
  6. Freelance/Paid Writing
  7. Mystery Shopping
  8. Presentation & Public Speaking
  9. Freelance Support to Your Company in the following areas:
    • Social Media
    • Events Management
    • Blogging

So let’s start working together! If there’s an opportunity that we could work together, please email me at and let’s talk.